CUT FOR ATTENTION.
Not for the timeline.Numbers that actually shipped.

LED BYRadwan.
I cut brand films, launch videos and long-form for people who need the thing to actually hold attention. Footage in, finished piece out. Edit, sound, grade and motion in one pass, by one person.
That means no handoffs and no waiting on a third party for a title card. You talk to the person doing the work, and the version you see is the version I would put my own name on.
THREE WAYS to work together.
01SHORT-FORM
Reels, shorts and ad cutdowns built to stop a thumb.
Per video or per batch.
- Vertical and square exports
- Captions and sound design
- Hook-first structure
- 48 hour turnaround on single cuts
02LONG-FORM
Podcasts, YouTube and interviews cut to hold a full watch.
Per episode, or monthly.
- Full-length edit and cleanup
- Chapters and B-roll pass
- Colour and audio mix
- Short cutdowns from the same footage
03BRAND FILM
One film, finished end to end. Edit, sound, grade, motion.
Per project, quoted after the brief.
- Creative direction and script pass
- Motion titles and graphics
- Full grade
- Master plus platform versions
First 15 seconds cut free, from footage you already have. One round, no invoice.
From brief to deliver.
You send the footage and what it is for. I come back with an approach.
Structure, pacing and sound locked. This is where the film is decided.
Grade, titles, motion and mix, on top of the locked cut.
Master plus every platform size you need, named and ready to post.
Disciplines and tools.
Tools are not the work. These are just what the work runs on.
QUESTIONS answered.
You send the footage and tell me what it is for. I come back with how I would cut it before either of us commits to anything.
The raw footage, any brand assets you already have, and one or two references for the feel you are after. That is enough to begin.
Same pass. Edit, grade and motion happen together, because they are the same decision made three times.
Enough to get it right. The scope is agreed in the brief so neither of us is guessing later.
No. I cut. If you need a crew I will happily point you at people I trust.
It depends on length, footage volume and how much motion is involved. That is why the rates section says per project. Send the brief and you get a number, not a range.
LET'S CUT
something worth watching.Tell me what you are making. I will tell you how I would cut it.
START THE EDIT